There's perhaps no better arbiter of advice for aspiring OnlyFans stars than Amouranth, whose account has earned over $27 million to date, as she shared recently on Twitter.
One key to growth for Amouranth — whose real name is Kaitlyn Siragusa — is an arsenal of personal assistants. After she brought several on board beginning in 2020 to help organize, schedule, and edit content across her many platforms, her OnlyFans revenue skyrocketed from $350,000 to about $1.5 million a month today, she told Insider.
Siragusa's looking to replicate this model for other content creators with her OnlyFans talent agency, Real Work, where managers serve as personal assistants to kickstart creator earnings and free up their spare time.
Siragusa shared her thoughts on the greater adult content sector with Insider, as well as strategies for success for aspiring creators.
Consistency is key, but be mindful of oversaturation
While it's become rote advice for would-be creators, consistency is key. With respect to OnlyFans, Siragusa said she's experimented over the years to strike a cadence of regular content that doesn't inundate fans' wallets.
"I'm not talking about sending out a $100 video on OnlyFans every day," said Morgan Bancroft, one of Siragusa's assistants and a managing director at Real Work. "But posting a picture on a wall every day or other platforms puts a notification on someone's phone, it makes them think of you."
Each month, Siragusa's team determines how many photoshoots and videos to publish, dates of distribution, and price points. Shoot days are also allocated for non-moneymaking platforms like Twitter, YouTube, and TikTok (Siragusa is currently banned on Instagram), which in turn funnel eyeballs to her biggest revenue generators.
Bancroft noted that while lying about the intensity of content you're posting on OnlyFans might cause an immediate spike, a subsequent decline is inevitable.
"We would rather make incremental changes that can lead to consistent month-over-month growth and then plateauing at a really good point that the client can be satisfied with," she said.
Be agile about platform diversification given fickle attitudes toward adult content
While consistency and ubiquity are key, it's also important to be aware that platforms can quickly about-face their policies toward sex work. This can be due to banks and payment processors seeking to distance themselves from adult content.
Last year, for instance, OnlyFans temporarily said it would ban explicit content before quickly reversing the decision.
Siragusa also said that her Patreon earnings have trended a lot lower recently, calling it a "dying platform for sex work."
"We've gotten emails from them saying that stuff is against their terms of service because of expressions of arousal," Bancroft explained. "A lot of platforms like to build their platform on the backbone of sex work and then they hit like a peak, they're like, 'No we're done now.'"
Patreon's policies toward adult content are also more strict than OnlyFans. Its guidelines currently state that it does "welcome nudity," but not "real people engaging in sexual acts such as masturbation or sexual intercourse on camera."
As a result of potential shifts in platform policies, Siragusa keeps a close eye on a growing field of OnlyFans competitors, including Fansly — where she is active and which is her second most lucrative platform, she said — and Playboy's subscription service, Centerfold.
Be wary of bad actors
While her own agency is 75% female and says it seeks to conduct business ethically, Siragusa notes that creators within the highly lucrative space of subscription content can be susceptible to corrupt actors.
The Real Work team says they've heard stories of creators losing control of their accounts, or managers lying about forthcoming content in order to make a quick buck. They've also heard of managers endangering creators by sending messages teasing meetups – a kind of role-playing game that doesn't take into account real-world consequences, Siragusa said.
The Real Work team also says that pushing creators beyond their boundaries is not only unconscionable but often unnecessary.
"Girls talk about management companies that are like, 'If you did penetration, you would make more money," Bancroft said. "It's so gross — because they're a person."
"And it's crazy because a lot of these creators have built a brand for themselves not doing that," said Gabrielle Martinez, another one of Siragusa's assistants and managing directors at Real Work. "They have made a lot of money or become very successful without doing any of that."