The current job market, particularly in the tech sector, is highly unpredictable, leaving many professionals concerned about their financial stability after losing their high-paying jobs and benefits. The hiring process has slowed down, prolonging the uncertainty of finding another job. However, there is a silver lining. Professionals can leverage their expertise and experience to start a side hustle and become entrepreneurs. Here are four options for making extra income while boosting personal branding:
1. Paid speaking: Professionals can become paid speakers at conferences, corporations, and universities. They need to create two to three signature speaking topics that highlight their experience and services and develop a professional website with a media kit showcasing their presentations. Creating an LLC and a logo can also be beneficial. This field is potentially very lucrative and can offer exposure to new job opportunities.
2. Adjunct professorship: Professionals affected by company layoffs with master's degrees can become adjunct professors. This opportunity allows them to teach remotely or a few times a week, give back to the next generation of professionals and get paid to teach a subject aligned with their professional expertise. Being a professor can also help with personal branding, leading to consulting and other opportunities via academic connections.
3. Paid content creation: In this digital era, professionals can sell content, such as courses, books, and coaching programs, through platforms like Patreon, YouTube, and TikTok. This option can be enduring and lucrative if properly branded, marketed, and sold to the right audience. Social media, email marketing lists, and professional online communities can help spread the word.
4. Part-time remote job: Part-time remote jobs with good hourly rates and flexible schedules can be found on websites like Indeed, LinkedIn, and Glassdoor. With many companies cutting back on full-time roles, this can be a great time to jump in. These opportunities may even turn into full-time roles if desired.