Gen Z workers are increasingly turning to TikTok for career advice, with many finding helpful tips on navigating the professional world. According to a recent survey by Edubirdie, 70% of Gen Zers are using TikTok for career guidance, and 19% consider it their primary source of advice. The platform is not just for entertainment; it's become a crucial resource for understanding corporate norms and advancing careers.
The survey revealed that 46% of Gen Zers were influenced in their career choices by TikTok, and 48% found it beneficial to their careers, including aiding in job searches and salary negotiations. Additionally, 57% view TikTok as an effective learning tool. However, there are downsides to this trend, with 28% admitting that something they posted on TikTok got them into trouble at work, and 55% getting reprimanded for sharing misinformation from the platform.
Avery Morgan, chief communications officer at EduBirdie, cautioned against blindly accepting information from TikTok, emphasizing the importance of verifying the credentials of the individuals providing advice. Although there is an abundance of useful information online, it is crucial to exercise critical thinking when seeking career guidance.
TikTok has seen the rise of various workplace-related advice, such as "corporate flirting" and "managing up," aimed at helping Gen Zers navigate the professional world. Additionally, concepts like being "delulu" or "delusional" at work have gained traction, promoting unwavering self-belief in achieving career aspirations.