Tim Paradis inquires about the inspiration behind starting their businesses, prompting Mike Burns to reflect on their corporate backgrounds during a tumultuous time marked by COVID and social unrest. The decision to launch Burns Brothers stemmed from a pivotal moment where a real estate downsizing discussion intersected with George Floyd's tragedy on the television screen, juxtaposed with images of Mike's Black sons. This moment of realization sparked a conversation with John, leading to a bold move amid the pandemic to embark on changing the world.
Discussing their approach, Mike emphasizes the critical role of understanding in driving impactful change. Focused on leveraging individual self-awareness to cultivate empathy and comprehension among others, they prioritize creating a culture of understanding as the cornerstone of their mission. Their work at Burns Brothers aims to bridge commonalities among diverse individuals to amplify organizational effectiveness and foster inclusive team dynamics.
In exploring diversity, equity, and inclusion (DEI), Mike sheds light on their unique perspective that centers on highlighting common ground rather than focusing solely on differences. By prioritizing shared values and aspirations, they aim to enhance organizational culture and drive meaningful outcomes through embracing diversity. Their approach aims to align diverse perspectives towards shared goals, avoiding a binary or divisive narrative that may alienate potential allies in the pursuit of positive change.
Regarding their array of businesses encompassing marketing, communications, events, talent management, inclusive learning, and wellness, John highlights the significance of integrating these functions cohesively to drive impactful and sustainable change. By uniting these essential components seamlessly, they believe they can navigate different experiences and messaging to create a comprehensive approach conducive to driving positive transformation.
When evaluating the effectiveness of their initiatives, John emphasizes the importance of tangible metrics alongside anecdotal feedback and personal narratives to gauge the true impact of their work. Highlighting instances of profound personal transformation and genuine connections forged within their membership club, they underscore the transformative power of creating safe, authentic spaces for individuals. Mike reinforces this sentiment by sharing a transformative encounter with a blue-collar worker in Alabama, illustrating the profound impact of their work in challenging biases and fostering understanding.
Their collective experiences and long-term vision underscore the transformative potential of their work, showcasing the profound impact that sustained commitment to fostering a culture of understanding and inclusivity can have on individuals and communities.