Snap's Growth and Potential in 2024
1. **User Engagement and Revenue Trends:** In 2023, Snap experienced a 10% increase in daily active users, totaling 414 million, attributed to heightened participation in features like Spotlight and stories created by Snap Stars. However, the platform's revenue growth remained relatively stagnant.
2. **Anticipated Advertising Boost:** 2024 holds the promise of a remarkable turnaround for Snap, with an estimated 13.7% growth in ad revenue to $5.2 billion by the year-end. This projected surge is largely due to an expected substantial increase in advertising spending, particularly with the significant global election year, encompassing the US presidential election, leading to a surge in political ad expenditure.
3. **Employment Landscape:** Despite earlier layoffs, Snap currently has multiple open positions in areas including engineering, sales, and marketing, with 142 globally listed open roles, including 88 in US cities. At the close of 2023, the company employed about 5,289 full-time staff.
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### Insights into Snap's Employee Compensation
1. **US Office of Foreign Labor Certification Data Analysis:** Business Insider's examination of US Office of Foreign Labor Certification disclosures provided valuable insights into Snap's compensation for a wide array of roles, ranging from product and marketing to research and engineering.
2. **Salary Range Findings:** From October 1, 2021, to December 31, 2023, Snap's annual base salaries for various positions spanned a wide range, from $45,282 to $1.95 million, with the median falling between $148,013 and $180,000. Notably, the $1.95 million salary is an outlier, seeming to be an anomaly as per Business Insider's analysis.
3. **Commitment to Fair Wages:** Snap previously announced its commitment to providing employees with livable wages and ensured a minimum equity grant of $15,000 for new hires. Additionally, it set a baseline annual pay rate of $70,000 for employees at its Santa Monica headquarters, emphasizing a dedication to supporting healthy work-life balance and local economies.
4. **Data Breakdown:** It is crucial to note that many of Snap's applications depicted annual salary ranges rather than singular figures. For instance, a software engineer position included a salary range of $97,760 to $140,000, reflecting this approach toward salary presentation.
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In summary, Snap's 2024 outlook seems promising, with anticipated growth in ad revenue and continued expansion of its employee base. The data insights provided by the US Office of Foreign Labor Certification shed light on the company's compensation practices, illustrating its commitment to fair wages and equitable remuneration packages.
Data and research
Salaries for data and research jobs at Snap included:
- Applied Data Scientist (4): $99,195 to $215,000; median range $127,088 to $167,500
- Applied Data Scientist (5): $116,979 to $215,000
- Applied Research Scientist (3): $110,032 to $155,000
- Applied Research Scientist (4): $130,811 to $185,000; median range $152,391 to $175,000
- Applied Research Scientist (5): $117,250 to $195,000; median range $117,250 to $195,000
- Data Analyst, Customer Operations: $67,205 to $112,200
- Data Engineer (4): $118,373 to $190,000; median range $140,920 to $182,500
- Data Scientist (3): $77,189 to $140,000; median range $78,063 to $140,000
- Data Scientist (4): $104,832 to $189,625; median range $120,848 to $170,000
- Data Scientist Manager (6): $206,482 to $220,000
- Data Scientist, Product: $130,000
- Data Scientist, Product (3): $74,984 to $160,000; median range $74,984 to $160,000
- Director, Data Science (8): $206,482 to $350,000
- Engineering Data Scientist: $155,000
- Engineering Data Scientist (1): $60,174 to $130,000
- Engineering Data Scientist (3): $72,259 to $152,500; median range $113,090 to $146,250
- Engineering Data Scientist (4): $112,112 to $183,535; median rate $123,968 to $170,865
- Forensic Data Scientist (4): $104,832 to $165,000
- Group Analyst: $69,826 to $110,000; median rate $72,696 to $110,000
- Group Analyst (1): $69,826 to $110,000
- Group Analyst Manager: $153,525 to $155,000
- Lead Data Scientist, People Analytics (5): $143,978 to $167,700
- Lead Research Scientist (6): $260,666 to $300,000
- Manager, Applied Research: $205,733 to $212,534; median range $205,733 to $212,534
- Product Data Scientist (3): $81,099 to $150,500
- Product Data Scientist (4): $127,088 to $160,000
- Product Data Scientist (5): $143,978 to $202,800
- Research Scientist: $113,277 to $165,000
- Research Scientist (2): $109,762 to $140,000
- Research Scientist (4): $139,339 to $182,000; median range $153,813 to $180,000
- Research Scientist, Computational Imaging: $89,877 to $175,000
- Senior Data Scientist (5): $116,979 to $249,938; median range $143,978 to $211,440
- Senior Research Scientist (5): $178,859 to $215,000
Engineering and IT
Salaries for engineering and IT jobs at Snap included:
- Application Engineer (3): $78,125 to $125,000
- Application Engineer (4): $116,938 to $165,000
- Application Engineer, CRM Technology (4): $160,000
- Application Engineer, Finance Technology (5): $221,530 to $256,218
- Application Engineer, Finance Technology Level (4): $192,941 to $205,000
- Applications Engineer (3): $102,544 to $150,000; median range $122,672 to $150,000
- Applications Engineer (4): $121,222 to $195,000; median range $144,726 to $181,047
- Applications Engineer (5): $192,941 to $225,070
- AR Engineer: $121,160 to $175,850
- AR Engineer (3): $79,914 to $150,000
- AR Engineer (4): $124,987 to $176,990; median range $130,718 to $170,995
- Backend Engineer - AWS: $166,400
- Backend Software Engineer: $197,600
- Backend Software Engineer (4): $155,418 to $195,000; median range $155,418 to $192,500
- Design Engineer (3): $118,373 to $145,000
- Design Engineer (4): $118,373 to $155,000
- Design Engineer, Snap Lab (4): $118,373 to $155,000
- Electrical Engineer (4): $122,699 to $170,000
- Electrical Engineer (5): $135,075 to $205,000
- Engineering Manager: $212,243 to $235,500; median rate $212,243 to $230,250
- Engineering Manager (4): $226,928 to $260,000
- Engineering Manager (6): $184,080 to $280,000; median rate $228,426 to $255,000
- Engineering Manager (Demand Platform): $160,971 to $219,300
- Engineering Program Manager (5): $157,576 to $181,188; median rate $157,576 to $181,188
- Interactive Engineer (4): $155,000
- IT Applications Engineer (4): $111,176 to $165,000; median range $134,327 to $162,500
- IT Corp Services (3): $70,075 to $95,000
- Machine Learning Engineer: $177,630 to $245,000
- Machine Learning Engineer (3): $75,462 to $170,000; median range $75,462 to $150,000
- Machine Learning Engineer (4): $118,373 to $220,000; median range $155,746 to $190,000
- Machine Learning Engineer (5): $139,818 to $256,741; median range $183,310 to $230,760
- Machine Learning Engineer (6): $145,454 to $301,633; median range $192,941 to $260,000
- Machine Learning Engineer (Research): $185,000
- Machine Learning Engineer, Augmented Reality (5): $184,080 to $210,000
- Machine Learning Infrastructure Engineer, Perception (3): $97,760 to $150,000
- Manager, Application Engineering: $117,000 to $207,971
- Manager, CRM Technology (6): $217,755 to $239,000
- Manager, Machine Learning Engineer (5): $184,163 to $221,540
- Manager, Machine Learning Engineering: $219,450
- Manager, Machine Learning Engineering (6): $266,926 to $292,860
- Manager, Partner Engineer (6): $212,243 to $258,100
- Manager, Partner Engineering: $240,000
- Manager, Partner Engineering (5): $172,536 to $208,978
- Manager, Quality Engineering: $207,000
- Manager, Quality Engineering (5): $164,050 to $193,200
- Manager, Quality Engineering (6): $204,506 to $249,100
- Manager, Security Engineering (5): $147,410 to $252,720; median range $205,733 to $243,000
- Manager, Security Engineering (6): $217,755 to $289,224
- Manager, Software Engineer (6): $192,941 to $255,000; median range $209,935 to $250,688
- Manager, Software Engineering: $184,163 to $269,343; median range $211,141 to $236,950
- Manager, Software Engineering (5): $184,080 to $246,263; median range $189,488 to $234,000
- Manager, Software Engineering (6): $160,826 to $290,000; median range $195,281 to $250,000
- Network Engineer (4): $155,000
- Network Engineer (5): $176,616 to $225,000
- Offensive Security Engineer (2): $89,835 to $153,000; median range $89,835 to $140,000
- Offensive Security Engineer (3): $89,835 to $140,000
- Oracle Systems Administrator (4): $95,472 to $160,000
- Partner Engineer (5): $210,704 to $260,325
- Privacy Engineer (4): $124,987 to $203,675; median range $150,137 to $176,375
- Privacy Software Engineer (3): $75,462 to $140,000
- Product Design Engineer (6): $126,464 to $239,200
- Quality Assurance Engineer (4): $85,987 to $164,800; median range $125,394 to $149,350
- Quality Engineer: $140,000
- Quality Engineer (3): $45,282 to $135,500; median range $50,315 to $134,700
- Quality Engineer (4): $89,835 to $177,375; median range $124,301 to $165,000
- Quality Engineer (5): $138,050 to $200,000
- Security Engineer: $149,136 to $186,665
- Security Engineer (3): $75,462 to $169,120; median range $89,835 to $153,000
- Security Engineer (4): $118,373 to $211,248; median range $137,840 to $193,010
- Security Engineer (5): $147,410 to $268,402; median range $147,410 to $230,000
- Senior Engineering Manager: $184,080 to $290,000
- Senior Manager, Software Engineer (7): $211,141 to $330,000; median range $239,034 to $321,095
- Senior Manager, Software Engineering: $204,506 to $280,000; median range $242,253 to $260,000
- Senior Manager, Software Engineering (7): $212,243 to $290,000
- Software Engineer: $97,760 to $185,000; median range $146,328 to $178,688
- Software Engineer - iOS Development (Discover & Stories): $195,700
- Software Engineer (3): $65,707 to $169,950; median range $104,291 to $145,000
- Software Engineer (4): $109,138 to $1,950,000; median range $149,136 to $178,028
- Software Engineer (5): $139,818 to $268,000; median range $184,080 to $225,000
- Software Engineer (6): $132,683 to $292,977; median range $182,312 to $271,130
- Software Engineer (Ads Delivery Infrastructure): $190,000
- Software Engineer (Android): $140,000
- Software Engineer (Anti-Abuse): $170,000 to $180,000; median range $170,000 to $180,000
- Software Engineer (Camera Platform): $195,700
- Software Engineer (Discover Experience): $170,000
- Software Engineer (Full Stack): $144,200 to $169,950; median $167,000
- Software Engineer (Games Platform): $190,000 to $195,700; median $192,850
- Software Engineer (Infrastructure): $216,300
- Software Engineer (Lens Studio): $195,000
- Software Engineer (Machine Learning): $190,000 to $220,500; median $205,250
- Software Engineer (Maps & Local): $174,900
- Software Engineer (Maps Client): $140,000
- Software Engineer (Memories): $144,200
- Software Engineer (Messaging): $140,000
- Software Engineer (Observability Infrastructure): $206,000
- Software Engineer (Performance Tools): $170,775
- Software Engineer (Product Catalog Services): $140,000
- Software Engineer (Test Platform): $160,000
- Software Engineer In Test (4): $118,373 to $170,000
- Software Engineer, Android (4): $144,726 to $185,000; median range $151,102 to $182,500
- Software Engineer, Android (5): $184,080 to $220,000
- Software Engineer, Android (6): $167,710 to $245,000; median range $167,710 to $245,000
- Software Engineer, Augmented Reality (4): $157,477 to $170,000
- Software Engineer, Backend: $140,920 to $180,000
- Software Engineer, Backend (3): $97,760 to $150,000; median range $104,291 to $145,000
- Software Engineer, Backend (4): $118,373 to $185,000; median range $140,920 to $175,000
- Software Engineer, Backend (5): $184,080 to $220,000; median range $184,080 to $217,500
- Software Engineer, Front End (4): $157,477 to $170,000
- Software Engineer, Graphics: $150,000
- Software Engineer, Machine Learning (4): $121,160 to $175,000
- Software Engineer, Manager: $212,243 to $223,080
- Software Engineering Manager: $212,243 to $225,000
- Solutions Engineer: $210,704 to $245,000
- Solutions Engineer (5): $115,648 to $245,000; median range $120,869 to $245,000
- Systems Engineer (4): $170,914 to $174,500
- Technical Product Manager, CRM Technology: $198,672
- Technical Program Manager (3): $80,662 to $120,000
- Technical Program Manager (4): $95,347 to $175,000; median range $97,178 to $172,500
- Technical Program Manager (5): $118,310 to $220,000; median range $161,564 to $193,310
- Technical Program Manager (6): $104,749 to $247,508; median range $157,727 to $233,754
- Technical Program Manager, Ad Platform (5): $185,099 to $210,000
- Technical Program Manager, Generative ML (4): $99,466 to $180,000
- Video Engineer (4): $97,594 to $175,000
- Wireless Network Engineer (3): $97,261 to $138,185; median range $97,261 to $133,365
Marketing and sales
Salaries for advertising, marketing, and sales jobs at Snap included:
- Account Executive: $98,275 to $123,052; median range $104,138 to $123,052
- Account Executive (4): $119,604 to $125,751; median range $119,604 to $122,750
- Account Manager (3): $72,925 to $100,000; median range $72,925 to $100,000
- Ad Product Quality Analyst (1): $72,696 to $79,997
- Agency Partner (5): $159,058 to $173,100
- Content Specialist (4): $95,347 to $125,000
- Creative Strategy Lead (4): $141,128 to $150,000
- Group Product Marketing Manager (7): $285,334 to $295,000
- Growth Manager (4): $125,486 to $165,000
- Head of Content Design: $111,738 to $245,000
- Manager, Account Management: $140,000 to $196,934; median range $159,245 to $160,000
- Manager, Account Management (6): $155,929 to $170,000
- Manager, Global Partnerships: $165,000
- Manager, Sales Operations (6): $196,498 to $225,000
- Marketing Manager, AR/Camera: $160,638 to $170,000
- Marketing Science Lead (3): $118,936 to $134,375
- Marketing Science Lead (4): $135,782 to $200,000; median range $139,110 to $197,500
- Marketing Science Lead (6): $109,928 to $240,000
- Marketing Science Partner (3): $69,826 to $150,000; median range $79,831 to $137,500
- Product Marketing Manager (2): $76,972 to $86,000
- Product Marketing Manager (5): $141,346 to $180,000
- Sales Operations Lead (5): $117,146 to $165,000
- Senior Account Executive (5): $125,362 to $149,000
Product and design
Salaries for product and design roles at Snap included:
- 3D Designer: $144,200
- Creative, Design (3): $105,997 to $120,000
- AR Designer, R&D (4): $136,906 to $180,000
- AR Designer, VFX (4): $106,288 to $134,500
- Group Interface Design Manager: $177,549 to $218,500
- Group Product Manager (6): $119,475 to $260,000; median rate $141,638 to $242,500
- Interface Designer (2): $150,000
- Interface Designer (4): $170,500
- IT Applications Product Manager (4): $205,000
- IT Product Manager, Finance Technology (4): $104,333 to $200,000; median range $104,333 to $200,000
- Manager, Lens Design: $177,507
- Product Design Engineering Program Manager (3): $89,835 to $135,000
- Product Design Engineering Program Manager (4): $80,205 to $155,250; median range $87,776 to $155,250
- Product Designer (2): $52,042 to $130,000
- Product Designer (4): $68,058 to $162,110; median range $81,422 to $162,110
- Product Manager (3): $99,466 to $203,341; median range $115,066 to $194,500
- Product Manager (4): $89,835 to $211,723; median range $114,400 to $195,000
- Product Manager (5): $109,595 to $254,000; median range $121,753 to $230,200
- Product Manager, CRM Technology (5): $130,749 to $243,204
- Product Manager, Finance Technology (4): $172,557 to $205,000
- Product Manager, Lens Studio (4): $206,700
- Product Manager, Snap Map (5): $128,960 to $241,070
- Studio Designer (3): $74,818 to $139,750; median range $75,317 to $137,125
- SVP, Product: $208,000 to $500,000
- Technical Animator (3): $74,818 to $142,000
- Technical Artist: $81,515 to $130,000
- UI/UX Designer (3): $110,365 to $150,000
Other
Salaries for other jobs at Snap, such as in finance and human resources, included:
- Analyst Manager (6): $153,525 to $155,000
- Financial Analyst (3): $89,003 to $115,000
- HR Manager: $174,781 to $175,000
- HRIS Reporting (3): $143,978 to $156,000
- Integration Manager: $76,856 to $80,000
- Metrics Assurance Senior, Risk Advisory Partners (4): $117,499 to $129,000
- Senior Accountant: $97,850 to $110,240; median range $99,750 to $110,240
- Senior Corporate Finance Analyst: $96,533 to $135,000; median range $106,954 to $131,000
- Senior Corporate Finance Analyst Manager: $122,866 to $127,000
- Senior Program Manager, Strategic Initiatives (5): $140,442 to $165,000
- Tax Manager: $101,650 to $140,000
- Trust and Safety Enablement Lead: $125,486 to $150,000