As CFO of my business unit, I oversee a broad scope of responsibilities that include my primary role, being the CFO for several regions, and serving as CEO for a newly launched division. Despite receiving numerous calls from recruiters for other CFO positions, I find that these opportunities offer less pay and a smaller scope of responsibility. I'm not hearing about CEO roles or CFO positions that match my level of compensation and responsibility. How can I position myself for these higher-level roles?
This finance executive is clearly excelling in their career, managing a wide range of responsibilities and leading a new initiative successfully. However, it's important to remember that while your current employer may recognize your achievements, outside parties, such as executive recruiters and prospective hiring managers, may not be aware of your full capabilities and market value. Being excellent in your role doesn't guarantee visibility and recognition from others. (This is why remote work might slow career progression.)
If you're attracting attention from recruiters but for roles that don't align with your desired level or pay, consider these three potential reasons:
1. Online Presence:
- Set up a Google Alert with your name to stay informed of your online mentions. Evaluate how you appear online. Does your role and achievements, like leading a new business initiative and overseeing multiple regions, show up? Are these mentions recent or outdated?
- Review your LinkedIn profile to ensure it positions you appropriately. Highlight the current size of your team and budget, your impact, and your strategic insights for your industry.
- Consider your visibility as a thought leader. Are you speaking at conferences, published, or mentioned in the media?
2. Reputation and Network:
- Networking is crucial. Ensure your network knows the breadth of your responsibilities. They should consider you for senior-level roles and refer you in such a way that makes decision-makers eager to connect with you.
- Stay in touch with your network to avoid leaving job opportunities to chance. Remember, references can start long before official checks. Informal backdoor checks are common at senior levels.
3. Personal Presentation:
- Update your network about your expanded roles. They need to know you're handling multiple regions and running a new division.
- When speaking with recruiters, articulate all aspects of your responsibilities. If you only mention your official title, recruiters may not consider you for higher roles in the future.
You don't have to wait for recruiters to find you. Be proactive in your career progression.
- Reach out to recruiters you know or get introduced to new ones through your network.
- Engage directly with companies of interest and their leadership teams.
- Connect with board members and investors who influence hiring.
- Stay visible in your industry through conferences, media contributions, and social media. Share relevant articles, post insights, and create content to establish your authority in the field.
By actively managing your online presence, cultivating a strong network, and clearly communicating your expansive role, you increase your chances of being considered for the higher-level opportunities you desire.