Emailing and Calling Your Leads Doesn’t Work Anymore, Try This Instead We’ve stopped calling our leads and made more money. Here’s what we do instead.

This article highlights the diminishing returns of traditional lead-generation methods like emailing and calling. These methods are becoming less effective due to the increasing volume of unsolicited communications that people receive, leading to lower engagement and higher resistance from potential leads.

Instead, the article advocates for social selling as a more effective alternative. Social selling involves using social media platforms to build relationships and engage with potential leads. This approach creates trust and credibility by sharing valuable content, participating in relevant conversations, and demonstrating expertise in your field. By doing so, you can nurture leads more organically and increase the likelihood of conversions.

Key points from the article include:

1. Decline of Traditional Methods: Emailing and calling are less effective due to oversaturation and changing consumer behavior.
2. Rise of Social Selling: Leveraging social media to connect with leads more personally and engagingly.
3. Building Relationships: Focus on creating genuine connections rather than pushing sales.
4. Providing Value: Share useful content and insights to establish yourself as a trusted authority.
5. Engagement: Actively participate in discussions and respond to queries to build rapport.

The article emphasizes that social selling is not about immediate sales but building long-term relationships that can lead to more sustainable business growth.