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The New 2024 ‘Brat’ Trend In The Workplace And What It Means


Did you know that Gen Z is revolutionizing learning and shattering workplace misconceptions? No, I’m not calling Gen Z individuals brats; rather, "brat" is used as an adjective denoting Gen Z's unique and confident approach. It's a term of endearment, not derogatory, reflecting Gen Z's impact on the modern workplace. By next year, Gen Z is expected to constitute nearly 27% of the U.S. workforce, bringing with them expressions such as "brat," "Yap," or "very demure." Communication between generations is crucial, and TollFreeForwarding.com has developed a TikTok Slang Dictionary to bridge the generational gap, enhancing workplace communication. Here are some of the most common terms from the dictionary:


- Very Demure: Describes someone or something subtle, cute, and considerate. 

- Brat: A compliment for confident rebellion and playful boldness.

- Aura Points: Assesses someone's coolness through their actions, as judged by peers.

- Slay: Praise for performing excellently.

- Rizz: Short for charisma, indicating exceptional charm.

- Cap: Refers to a lie, while no cap means truthfulness.

- Ate/Eats: Complimenting an impressive action.

- Bet: Expresses agreement or confirmation.

- Yap: Describes excessive talking.

- Ick: Refers to a characteristic that causes immediate disinterest.


Jason O’Brien, COO of TollFreeForwarding.com, emphasizes the importance of communication across generations for effective workplace collaboration. 


The so-called “Brat” culture is a perspective that values self-acceptance and authenticity. Alan Todd from Udemy explains that Gen Z is reshaping workplace narratives with their mindset, challenging stereotypes while staying true to their career and learning paths. The Udemy survey, conducted from April 1st to May 7th, 2024 with 6,677 global participants, reveals that the perception of Gen Z lacking sustained focus is incorrect. Contrary to these beliefs, Gen Z prefers full online courses as their primary learning tool, illustrating their commitment to comprehensive learning.


Gen Z is often labeled by previous generations as “lazy,” but the reality is they seek immediate feedback and flexible work environments, often turning to AI. HiBob notes that Gen Z is "very demure," showing a deliberate approach to their career with a focus on long-term planning, including 401(k)s and career development. Todd notes that Gen Z’s desire for professional growth is evident, with a strong emphasis on mental wellness. Seventy percent of respondents expressed skepticism towards AI-driven personalized learning, despite engaging in microlearning. Nearly all dedicate at least an hour weekly to learning, highlighting a preference for more human-centered leadership approaches.


In conclusion, Gen Z’s "Brat" culture is influencing positive changes in workplace dynamics, emphasizing mental health and well-being while fostering stronger, more resilient teams.  

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