Habit Burger & Grill‘s Double Char was voted America’s Favorite Burger in USA Today’s 10 Best consumer poll. As a result, Habit has placed billboards across California near In-N-Out locations, recognizing it as America’s second favorite – including the drive-thru at LAX.
To celebrate, in the past couple of weeks, Habit Burger & Grill has sent a burger to space, will be featured on Jimmy Kimmel Live tonight, and took out full-page ads congratulating In-N-Out for coming in second place.
“There are hundreds, if not thousands, of burger options out there, and being second best is huge,” Habit’s Chief Marketing Officer Jack Hinchliffe told L.A. Weekly in a saucy statement. “Second place is nothing to be ashamed of, especially in such a competitive field. I have immense respect for our competition and so although our tone is playful, the sentiment is genuine. We mean it when we say congratulations on #2.”
We’ve reached out to In-N-Out, no response thus far.