Overcoming Fears and Building a Billion-Dollar Business
Angie Hicks, the co-founder of Angi (formerly known as Angie's List), has built a successful online home services platform valued at $1.2 billion. But her journey wasn't without its challenges.
Conquering Fear: As an introvert, Hicks initially struggled with the idea of talking to strangers. Yet, she overcame this fear by walking door-to-door to recruit Angi's first customers.
A Leap of Faith: After graduating from DePauw University, Hicks rejected a lucrative consulting offer to join Oesterle in launching Angi. Despite her doubts, her grandfather's advice encouraged her to take the risk.
Early Struggles: Working from a small office and facing financial challenges, Hicks persisted in building Angi's membership base. Her determination and strategic marketing efforts eventually paid off.
A Billion-Dollar Brand: Angi's success is a testament to Hicks' perseverance and adaptability. She has played a crucial role in transforming the company from a local newsletter to a national online platform.
Key Takeaways:
- Overcoming fears: Even introverts can succeed in business by facing their challenges head-on.
- Taking risks: Sometimes, the most rewarding opportunities require stepping outside of your comfort zone.
- Persistence: Even in the face of setbacks, perseverance can lead to significant achievements.
Hicks' story is an inspiration for anyone who dreams of building a successful business, regardless of their personality or background.