Tulsa, Oklahoma, faced a challenge: young professionals were leaving for bigger cities. Instead of trying to keep them, Tulsa decided to attract outsiders. They launched Tulsa Remote, a program offering $10,000 to remote workers who relocate to Tulsa for a year.
The program's success is undeniable. Over 3,300 people have participated, saving an average of $25,000 on annual housing costs compared to those who didn't move. The city benefits too, with an estimated $14.9 million in annual income tax revenue and $5.8 million in sales tax revenue from these new residents.
How it Began
Local philanthropists noticed that some Teach for America participants stayed in Tulsa after their two-year teaching stint. They wondered if other young professionals might do the same with an incentive.
Initially skeptical, the program thrived with the rise of remote work during the pandemic. In 2020, 380 people moved to Tulsa through the program, and that number has grown steadily. Oklahoma as a whole has seen an influx of young, working-age people since then.
Building Community
The program selects participants interested in contributing to the community. Events like farm-to-table dinners and lectures help build connections despite the lack of traditional office spaces.
Success Stories
Jasmine Ball, a financial planner, used the program to escape expensive Los Angeles and buy a three-bedroom house in Tulsa for a fraction of the cost. She even convinced her family to join her.
Challenges and Concerns
While Tulsa isn't immune to rising housing costs (up 9% since last year), researchers believe the program's impact is too small to be a major concern yet. However, some newcomers, like Tricia Jimo, haven't fully integrated into the culture and wonder if they'll stay long-term.
Overall, Tulsa Remote offers a promising model for attracting remote workers and revitalizing midsize cities.