A hill I’m willing to die on: Sleep is the best ROI. Build a business that lets you rest easy, and you’ll wake up richer every day. Here's how I built an 8-figure business that runs while I sleep

The ultimate ROI? Sleep.

Build a business that prioritizes rest, and wake up wealthier every day. Here's how I transformed an 8-figure business to run while I sleep:

My wake-up call: A panic attack 11 years ago forced me to reassess my "hustle" mindset. Now, I believe sleep is the true success metric.

My formula for restful entrepreneurship:

1. Systems = Predictability = Peace

   • Develop systems for content, sales, and operations to put your business on autopilot.

2. Hire a Chief of Staff

   • They're your business's operating system, ensuring you're not the bottleneck.

3. Prioritize Health

   • Non-negotiables: No screens after 8 PM, daily exercise, no alcohol.
   • Health investment returns productivity dividends.

4. Hire a Coach

   • They spot blind spots and push you to prioritize systems over grind.

5. Nurturing Relationships

   • Surround yourself with supportive friends, mentors, and team members.

6. Hire an Executive Assistant (EA)

   • Delegate stress away by letting an EA handle day-to-day tasks and calendar management.
     
     
     

My journey: From working 15 hours a day to just 4, all while growing an 8-figure business.

My challenge to you: Build a business that values rest. Because sleep isn't just rest—it's success.