According to data from Statista Consumer Insights, 10 percent of U.S. adults aged 18-64 identify as homosexual, bisexual, or pansexual. The proportion of non-heterosexual identities varies significantly among generations:
- Baby Boomers: 96% identify as heterosexual.
- Generation X: 94% identify as heterosexual.
- Millennials (born 1980-1994): 88% identify as heterosexual.
- Generation Z: 79% identify as heterosexual.
Among Generation Z, the most common non-heterosexual identity is bisexual, at 11%. The proportion identifying as homosexual is relatively consistent across generations, at 3% for all except Generation Z, which is at 4%. Additionally, 1% of U.S. adults aged 18-64 prefer to identify as pansexual.