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Why artists need to master the business of creativity If you want something, you have to do more than give. You have to go out and get


 The experience of creating and sharing art can often feel like a double-edged sword, especially when the recognition and financial compensation do not align. Reflecting on the journey since the viral success of my piece about the "F**k Off Fund," I find myself grappling with the disparity between artistic fulfillment and economic reality.


Years ago, a friend sent me a photo of a billboard at the Cannes Film Festival that proclaimed, "In the future, every woman will have a f**k off fund." This was a testament to how my idea had transcended its origin, yet I was left feeling anxious and under-compensated. Despite my work reaching millions, my financial situation remained precarious. This led me to question the belief that "the good you put out in the world will come back to you." 


As I navigate through my artistic career, I am confronted by the tension between idealism and practicality. A wise member of my writing group reminded me that growing up often comes with a sense of bitterness. I strive to maintain hope and creativity while acknowledging that life is not a fairy tale. My friend, who approaches life pragmatically, attributes her success to this realism, contrasting sharply with my more idealistic views.


The challenge lies in balancing dreams with the harsh truths of life as an artist. It’s vital to establish boundaries and advocate for oneself, ensuring that creative contributions are valued appropriately. Unfortunately, personal essays—my most vulnerable and demanding work—often yield minimal financial return despite their popularity.


This disconnect highlights a critical lesson: expecting value to return effortlessly is naive in today's world. While some might suggest that positive thinking or visualization could alter outcomes, my experiences tell a different story. The reality is that artists must actively pursue opportunities rather than rely solely on their creations to generate income.


Embracing the role of a businessperson is essential for artists without external financial support. This involves learning negotiation skills, understanding market dynamics, and effectively communicating the worth of one’s work. Thus, I established Powerhouse Writers, driven by my fascination with power dynamics—both the empowerment that art can provide and the vulnerability it often leaves us with.


Navigating this landscape requires attention not only to artistic craft but also to the business side of creativity. The process of extracting value from one’s work can feel confrontational; however, it is also an essential part of sustaining an artistic career. Ultimately, we must recognize that while art possesses transformative magic, we cannot afford to overlook the practicalities of making it financially viable.

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