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Colleges’ career outcome stats often omit the knowledge rate. Here’s what to ask them The knowledge rate is the percentage of graduates who shared their outcomes with their college after graduating and that the college can reasonably verify.

 


Understanding College Career Outcome Statistics: A Guide for Students and Families

When exploring college options, students and families encounter numerous statistics and metrics about each institution. While aspects like dining facilities and student activities matter, one crucial metric stands out: the career outcomes of graduates. This statistic is particularly significant since securing a well-paying job remains one of the primary motivations for pursuing higher education.

## Understanding Career Success Metrics

Career success in higher education typically refers to a graduate's status within six months of graduation, whether they're employed or pursuing further education. For example, when a college reports a 90% career success rate, this means that 90% of its graduates have either found employment or continued their education within this timeframe.

However, there's more to these statistics than meets the eye. The National Association of Colleges and Employers (NACE) provides important context through their annual reports. Their October 2024 report revealed that the national average career success rate for the class of 2023 was approximately 85%. While this appears impressive, it's crucial to understand a less-publicized metric: the knowledge rate.


## The Critical Role of Knowledge Rates

The knowledge rate represents the percentage of graduates who actually reported their outcomes to their college and whose status the college could verify. This metric significantly impacts how we should interpret career success rates. Consider this example:

- If a college claims 100% career success but has a 50% knowledge rate, they only have verified information for half their graduating class

- According to NACE's latest report, the national knowledge rate for bachelor's degree students was just 56%

- This means the national 85% career success rate only represents information from slightly more than half of all graduates

## Real-World Examples

Looking at specific institutions reveals how these metrics vary:


- Baruch College (WSJ's top-rated for best value):

  * 96% success rate (Class of 2022)

  * 49% knowledge rate


- Bowdoin College:

  * 92% career success rate (Class of 2022)

  * 35% knowledge rate


- Babson College:

  * 99% career success rate

  * 83% knowledge rate


- Davidson College:

  * 91% career success rate (2023)

  * 82% knowledge rate


## Essential Questions for College Visits


When investigating colleges, prospective students should ask these key questions about career outcomes:


1. What is the complete process for tracking and reporting career success? Request details about data collection methods and any notable trends over time.


2. What is the institution's knowledge rate? If it's low, inquire about the role of faculty and career services in gathering this information.


3. How does the data collection timeline work? Look for ongoing processes that gather information both before and after graduation.


4. What additional information does the school collect in its First-Destination Survey? This might include:

   * Internship experiences

   * Study abroad participation

   * Leadership opportunities

   * Experiential learning programs

   * Graduate advice for prospective students

   * Methods for verifying career success


Finding This Information

Most institutions publish career outcomes directly on their websites. However, speaking with admissions counselors can provide deeper insights into how the school prepares students for post-graduation success. Armed with this understanding of career success metrics, prospective students and their families can make more informed decisions about their college choices.

Remember: While high career success rates might look impressive at first glance, always consider them in conjunction with knowledge rates to get a more complete picture of graduate outcomes.

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