According to Upwork’s recent "Most In-Demand Skills for 2025" report, some of the platform's most sought-after skills include accounting, full-stack development, and social media marketing. This year, Upwork also highlighted several rapidly growing skills across various categories such as accounting, consulting, coding, web development, design, and creative fields.
For those looking to monetize their public relations and communication talents, here are a few of Upwork’s fastest-growing marketing skills:
### Display Advertising
Freelancers specializing in display advertising create banner ads that appear on websites like YouTube. The demand for this skill is increasing due to the continued rise of social media usage and the amount of time consumers spend on websites and mobile apps. Companies are eager to capture users' attention on these platforms.
While a formal degree isn't strictly necessary, experience in advertising, digital marketing, and graphic design can be beneficial. LinkedIn suggests that relevant experience helps, and platforms like Google and Amazon offer tutorials on creating effective display ads. On Upwork, experts in display advertising can charge up to $210 per hour.
### Campaign Management
Campaign management encompasses more than just display ads; it includes managing social media posts, traditional media features, and other promotional activities. With platforms like Instagram, YouTube, and TikTok dominating user attention, companies need professionals who can manage their online presence and ensure their campaigns reach the right audience.
A campaign manager oversees where and how a company's advertisements are distributed across various channels. Many clients prefer candidates with prior experience in marketing or a related degree. Campaign managers on Upwork can earn as much as $250 per hour.
### Email Marketing
Although email marketing isn't new, its importance continues to grow with the increasing popularity of newsletters and the widespread use of email for communication. Email marketers help design email campaigns, track customer data, and identify potential new customers.
Learning email marketing can be achieved through online courses offered by platforms like Coursera, HubSpot Academy, or LinkedIn. While the hourly rates for email marketers may vary, on Fiverr, projects in this field can fetch up to $590.
In summary, whether you're designing eye-catching display ads, managing multi-channel marketing campaigns, or crafting compelling email strategies, these skills are increasingly valuable in today's digital landscape. As businesses continue to prioritize online presence, freelancers with expertise in these areas are well-positioned to capitalize on the growing demand.