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How Congestion Pricing Will Affect Small Businesses New York City’s controversial new toll could hurt small businesses by making deliveries more expensive–or help them by easing up on traffic.


The new congestion pricing policy in Manhattan represents a major shift in how New York City manages its traffic flow and urban space. To understand its implications, let's examine several key aspects:

The Basic Structure:

Drivers now face a $9 toll to enter Manhattan below 60th Street during specified hours - weekdays from 5 a.m. to 9 p.m. and weekends from 9 a.m. to 9 p.m. This toll is set to increase gradually, reaching $12 in 2028 and $15 in 2031. Commercial vehicles face higher rates, with multi-unit trucks paying up to $21.60 during peak times.

The Economic Theory Behind It:

Congestion pricing works on the principle of managing scarce resources (in this case, road space) through pricing mechanisms. When drivers must pay to enter a congested area, they're forced to consider the true cost of their trip, including the external costs they impose on others. This economic principle helps internalize what economists call "negative externalities" - costs that would otherwise be borne by society at large.

Impact on Small Businesses:

While initial concerns about negative impacts on small businesses are understandable, evidence from other cities suggests these fears may be overblown. The London experience is particularly instructive - 69% of business owners reported no negative impact, and 22% actually saw benefits from improved delivery times. This makes sense when we consider that reduced congestion can lead to more reliable deliveries and potentially lower overall transportation costs.

The Financial Mathematics:

Consider the Partnership for New York City's estimate that traffic costs the metro area $20 billion annually. If a business makes daily deliveries into the congestion zone, the annual cost would be roughly $2,340 ($9 × 5 days × 52 weeks). However, if reduced congestion leads to saving just one hour per day in delivery time, and we value that time at $30 per hour, the annual savings would be $7,800 (1 hour × $30 × 5 days × 52 weeks), resulting in a net positive impact.

Hidden Benefits:

The policy may also create less obvious advantages for businesses. When streets become less congested, they often become more appealing to pedestrians and cyclists. These individuals tend to spend more time exploring local businesses and, as noted by economist Gernot Wagner, typically spend more money in the area. This phenomenon has been observed in other cities that have implemented similar policies.


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