Some Texans should look to the skies during Super Bowl LIX because they may get a glimpse of an aerial show of a different kind: drones delivering Doritos to a neighbor near you.
Wing, a company out of Palo Alto, California, and a subsidiary of Google's parent company Alphabet, manufactures and operates drones that deliver goods to homes on three continents. On Saturday and Sunday, Wing is providing deliveries of some choice gameday snacks, in partnership with PepsiCo, to residential areas in Frisco, about 30 miles north of Dallas.
Specifically, folks have the option of the following snacks: Doritos, Tostitos dips, and Pepsi Zero Sugar. So it's not a cornucopia of offerings, and it's a relatively small area, but it's a start.
"Wing is at a stage where we are optimizing our service and focused on deeper retail integration," Wing Director of Communications and Marketing Nicole Schone told the Dallas Morning News. "The goal of this campaign is to have our message resonate with an even bigger audience and get people excited that drone delivery will become available to their communities shortly."
Frisco residents who are within the delivery access area can order their grub over Wing's app. The app will track the drone's progress for the user because you don't want to have to wait too long for Super Bowl snacks.
Wing already makes Walmart grocery deliveries to Dallas-Fort Worth metroplex residents, and back in December 2024 it partnered with DoorDash to launch drones from Brookfield Properties' malls in Fort Worth and Frisco.
Wing's drones fly at around 65 mph at top speed, cruising at about 150 feet above sea level. It's not the only company making drone deliveries in Texas, either; Amazon runs a commercial drone program in College Station, part of its missive to deliver around 500 million packages annually by the end of the 2020s. Plus, Walmart has been hoping to test delivery drones from the company Zipline in the North Texas city of Princeton.