Football fans are getting ready for Super Bowl 59 as the Kansas City Chiefs go head-to-head against the Philadelphia Eagles at the Superdome in New Orleans, marking the second time in three years that the teams have competed for a shot at another National Football League Championship.
President Donald Trump will be the first sitting president to attend the NFL title game—an annual American tradition that brings together its favorite sport, must-see TV ads, an over-the-top half-time show starring Kendrick Lamar and celebrities. A lot of celebrities.
Here's a list of notables and other famous cameos you might spot during Sunday's game, which will be broadcast and live-streamed on FOX starting at 6:30 p.m. ET
Taylor Swift to cheer for Travis Kelce's big night
Sunday's game will mark the second Super Bowl for Swift, who cheered on her boyfriend, Kansas City Chiefs tight end Travis Kelce last year with help from some of her closest girlfriends. She was joined by "Karma" collaborator Ice Spice, actress Blake Lively, close friend Ashley Avignone, and Lana Del Rey in box seats.
Swift wore a black corset-style top and black jeans with rhinestone cutouts and a gold "87" necklace, while Lively wore Adidas red track pants with a cropped white tank and a matching red jacket. Bronx-born Ice Spice wore a black Balenciaga long-sleeve maxidress.
Last week, the "Bejeweled" singer made a "red-hot" appearance at the Grammys, where she was nominated for six awards. She arrived in a custom Vivienne Westwood mini and accessorized the look with a "T" charm hanging on her thigh, a subtle nod to Kelce and one of his team's signature colors.
President Donald Trump's Super Bowl attendance will be 'historic'
Trump will become the first sitting president to be a spectator at the NFL title game, in which the Kansas City Chiefs will go for an unprecedented "three-peat" against the Philadelphia Eagles at the Superdome.
Kelce said on Wednesday he was honored that Trump would attend Sunday's Super Bowl in New Orleans, despite the Republican's earlier comments against Kelce's girlfriend, Taylor Swift.
"It's a great honor I think, no matter who the president is," Kelce told reporters.
"I'm excited because it's the biggest game of my life, you know, and having the president there - it's the best country in the world, so it'd be pretty cool."
Former first lady and longtime Eagles fan Jill Biden to attend Super Bowl
Former first lady Jill Biden, a longtime Eagles fan, will attend Sunday’s Super Bowl, a source familiar with her plans confirmed to us.
She will attend with her grandson Hunter but won’t be joined by former President Joe Biden, the person said.
Who was spotted at last year's Super Bowl?
In addition to Swift and Ice Spice, a slew of other celebrities including some of the Kar-Jenners, Beyoncé and her family, and the Biebers were spotted. Gwen Stefani, Blake Shelton, Winnie Harlow, La La Anthony, Cia,ra and Russell Wilson were also in attendance.
Celebrities who are fans of the Philadelphia Eagles
The following celebrities are openly fans of the Philadelphia Eagles, making a Super Bowl 59 appearance a distinct possibility:
- Will Smith
- Bradley Cooper
- Kevin Hart
- Quinta Brunson
- Tina Fey
- Lil Uzi Vert
- Miles Teller
- Pink
- Meek Mill
- Keke Palmer
- Questlove
- Sylvester Stallone
- "It's Always Sunny in Philadelphia" stars Rob McElhenney and Danny DeVito
- Kelly Ripa
Celebrities who are fans of the Kansas City Chiefs
The following names are proud fans of the Kansas City Chiefs expected to cheer for a third consecutive Super Bowl victory streak.
- Brad Pitt
- Paul Rudd
- Jason Sudeikis
- Miranda Lambert
- Heidi Gardner
- Henry Cavill
- Henry Winkler
- Eric Stonestreet
- Rob Riggle
- Melissa Etheridge
How Much Does Kendrick Lamar Get Paid for 2025 Super Bowl LIX Halftime Show?
Rapper Kendrick Lamar will headline the Super Bowl LIX halftime show on February 9, 2025, at the Caesars Superdome in New Orleans. While fans might have assumed such a high-profile gig came with a hefty paycheck, the reality is Lamar won't receive payment for his performance. However, all performance expenses were fully covered, and the "Not Like Us" singer will still reap significant benefits from the worldwide exposure and the boost to his brand.
Why It Matters
The Super Bowl halftime show is one of the most-watched musical events globally, attracting over 100 million viewers annually. Artists like Lamar seize this opportunity to showcase their talent on an unparalleled stage, leading to significant boosts in music sales and streaming numbers.
How Much Did Kendrick Lamar Get Paid for the 2025 Super Bowl Halftime Show?
Contrary to what some might expect, Lamar will not receive any payment for his Super Bowl LIX halftime performance. This aligns with the NFL's longstanding policy of not paying halftime show performers.
Why Aren't Musicians Paid for Super Bowl Halftime Performances?
Darrell D. Miller, partner and founding chair of the entertainment & sports law department at Fox Rothschild, told Newsweek his firm has had clients on the Super Bowl halftime show.
He notes artists not getting paid to perform at half time "is a tradition of the NFL." However, there's a "quid pro quo for doing it" that makes it worthwhile for the performers. Miller notes that "the prestige associated with being the headliner of the Super Bowl" with hundreds of millions of people around the world watching can lead to a big boost to a performer's brand from getting that kind of attention.
"When you do the Super Bowl...the world is watching you. Your music is going to be seen by new people. ...Your touring is going to go up because all of a sudden, all these people want to see you...and your overall ancillary appeal as a household name goes up," Miller said.
Baird D. Fogel, U.S. sports practice lead for Eversheds Sutherland and partner-in-charge of the San Francisco Office told Newsweek artists tend to see a spike in their music streams and search traffic. Rihanna saw a 1,140 percent increase in music streams during Super Bowl weekend 2 years ago.
Fogel and Miller note that the NFL covers all expenses, which can be millions of dollars.
"They give you a pot of money to cover all your expenses, to cover the cost of producing your show and cover the cost of other artists that you bring on," said Miller.
Fogel adds that the NFL "does pay a minimum union wage" and said, "Some artists have actually contributed their own money to the production as well, highlighting even more the value of this unique exposure event."
How Does This Practice Compare to Other Major Live Performance Events?
Fogel explains that like the Super Bowl halftime show, there are other high-profile events where entertainers don't receive direct payment. "These events provide artists with valuable exposure and opportunities that can lead to future paid gigs, increased fan bases, and other career benefits," he stated. These include major award shows (Oscars, Grammys), charity events, and some music festivals.
How Does the NFL Choose Performers?
With over 20 years of experience and knowing how the business typically works, Miller speculates performers for the Super Bowl halftime show are typically selected through a combination of efforts by the NFL owners, creative teams, and lobbying from music labels pushing to promote a high-level artist. Jay-Z, who has been part of the NFL, may also play a role in curating the halftime show, leveraging his connections within the music business.
What Happens Next
Following his Super Bowl performance, Lamar is set to embark on the Grand National Tour with special guest SZA, starting in April 2025. Given the historical boosts in music sales and streaming following Super Bowl performances, Lamar's discography is expected to experience a significant surge in popularity.