Nathalie Mago's work day begins after she's tucked her three daughters into bed and flicked off the lights in their house north of the Philippine capital, Manila.
As her young family sleeps, she fires up her laptop and begins discussing the day's agenda with her boss - an American half a world away.
A "virtual assistant", Mago is one of a growing number of Filipinos flocking to the booming but unregulated sector in the face of a tight job market, low wages, and frequently hellish commutes.
"It literally saved me," Mago told AFP. "I was able to support myself and my family at the same time."
A former office worker, the 32-year-old said she's now earning five times as much serving as the "right hand" of employers for whom she writes copy, manages social media, and even buys family birthday gifts.
Government figures for the sector are unavailable as the role falls into no recognised job category, meaning legal protections are also effectively non-existent.
But Derek Gallimore, of advisory firm Outsource Accelerator, estimates the number of Filipino virtual assistants at around a million - a number he expects to grow.
"It's the assumption that they can call their own shots, have more freedom and earn more money," Gallimore said of the job's allure, adding the reality may not always meet expectations.
Job-seeking platform Upwork lists the Philippines among the top five countries churning out virtual assistants, alongside India, Nigeria, Pakistan and the United States.
"We expect the growth of virtual assistant work in the Philippines to continue," said Teng Liu, an economist at Upwork Research Institute.
Filipinos' English proficiency made them a "strong fit" for global clients, he added, with Australia, the United Kingdom, and the United States among the biggest markets.
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A recent TikTok video with tens of thousands of likes featured a virtual assistant slowly unveiling a screenshot of her pay for five days' work - P29,400 (US$512), more than double the monthly minimum wage in Manila.
Several Facebook groups for virtual assistants - whose tasks can include everything from marketing to making travel arrangements - boast hundreds of thousands of followers who view the job as a path to a better life.
However, there are risks associated with the sector.
"I know a lot of people who got scammed. The last one got scammed for 50,000 pesos," said Mago, describing a scheme in which a virtual assistant was tricked into paying for access to jobs that never materialised.
Others complete work for clients who then simply disappear, she said.
Law lecturer Arnold de Vera from the University of the Philippines told AFP that the industry lacks protections under Philippine law because it falls into no existing government category.
"They're invisible in the sense that they are generally treated not as Philippine employees," de Vera told AFP, noting most virtual assistants classify themselves as "self-employed".