Brandon Spiegel didn’t set out to reinvent the entrepreneurial playbook. A full-time marketer with a knack for creativity, he just wanted a side gig that clicked. What he got was a whirlwind: zero dollars to over $4,000 in a single month. His secret? A laser-focused strategy he calls the "Rule of One." Here’s how he did it—and what you can steal from his approach.
The Spark: One Problem, One Fix
Spiegel’s journey started with a frustration he knew too well. As a marketer, he’d seen countless businesses stumble over the same hurdle: weak branding that failed to grab attention. Logos were bland, messages muddled, and customers unmoved. Rather than tackle every marketing woe, he zeroed in on one fix—crafting standout logos—and built his side hustle around it. That clarity became his rocket fuel.
“I didn’t try to solve everything,” Spiegel says. “I picked one thing I could nail and ran with it.” That’s the "Rule of One" in action: focus on one service, one audience, and one channel to deliver it. For him, it was logo design for small businesses, sold through a single platform. No scattershot ideas, no overreach—just a sharp, simple hook.
The Launch: One Platform, One Offer
Spiegel didn’t waste time chasing every marketplace. He chose Fiverr, a gig site he knew inside out from past freelance stints. On March 1, he posted his offer: custom logos starting at $50, with quick turnarounds and unlimited revisions. The pitch was basic but bold—clean designs that make brands pop. No frills, no upsells. Just one clear promise.
Day one? Crickets. Day two? A nibble—his first order. Then the floodgates cracked open. By week’s end, he’d booked five clients. Word spread, reviews rolled in, and Fiverr’s algorithm took notice, bumping his gig higher. By month’s end, he’d racked up 80 orders, pulling in over $4,000. One service, one site, one month—proof that less can be more.
The Hustle: One Focus, All In
Behind the numbers was grit. Spiegel juggled his 9-to-5 while grinding nights and weekends. Each logo got his full attention—researching clients, sketching concepts, refining drafts. “It’s not about speed,” he explains. “It’s about delivering something they love.” That focus paid off: happy customers left five-star feedback, fueling more orders.
He resisted temptation, too. When clients asked for websites or social media help, he said no. “Staying narrow kept me sane and sharp,” he admits. The "Rule of One" wasn’t just strategy—it was survival. By sticking to logos, he mastered his craft and his time.
The Lesson: Start Small, Win Big
Spiegel’s story isn’t about overnight millions—it’s about momentum. From zero to $4,000 in 30 days isn’t life-changing cash, but it’s a launchpad. He’s since raised prices (now $75-$150 per logo) and eyes six figures by year’s end. More than money, though, he’s hooked on the freedom. “This could be my ticket out of the day job,” he says.
His advice? Don’t overcomplicate it. “Pick one thing you’re good at, one group that needs it, and one place to sell it. Nail that, then grow.” It’s not sexy, but it works. Spiegel’s no guru—he’s just a guy who found a lane and floored it.
Why It Matters
In a world of endless options, Spiegel’s "Rule of One" cuts through the noise. Entrepreneurs often drown chasing too many ideas. His success shows the power of focus—start small, solve one problem, and build from there. Four grand in a month won’t buy a yacht, but it’s a hell of a start. And it all came from keeping it simple.