Jimmy Donaldson, better known as MrBeast, isn’t content with just being YouTube’s biggest star. The 26-year-old creator, whose jaw-dropping stunts and massive giveaways have earned him over 320 million subscribers, is now setting his sights on something even bigger: building a platform to help others follow in his footsteps. A recently surfaced investor pitch deck from Beast Industries, Donaldson’s company, unveils an ambitious plan to launch a "creator marketplace"—a digital hub designed to connect influencers with brands, scale campaigns, and empower creators to build their own empires, much like he has. It’s a bold move that could reshape the creator economy, and investors are taking notice.
A Blueprint for the Next MrBeast
The pitch deck, dated February 2025 and obtained by Business Insider, positions Beast Industries as more than just a media company—it’s a "next-generation diversified media, consumer product goods, and services conglomerate." At its heart is the creator marketplace, a platform Donaldson envisions as a one-stop shop for influencers looking to replicate his success. The idea is simple yet powerful: connect creators with marketers for brand deals, provide tools to launch their own products, and offer data-driven insights to grow their audiences. Think of it as a turbocharged version of what Donaldson has already done with his chocolate brand Feastables and analytics tool ViewStats.
According to the deck, Beast Industries pulled in $473 million in revenue in 2024, split evenly between its media ventures (like Donaldson’s YouTube empire) and consumer products like Feastables. But the real eye-popper is the forecast: $899 million in 2025, climbing to $1.6 billion by 2026, with projections soaring to $4.78 billion by 2029. The creator marketplace is a key driver of this growth, promising to tap into the booming influencer economy while leveraging Donaldson’s proven playbook.
More Than Just Brand Deals
What sets this marketplace apart isn’t just its scale—it’s the scope. Beyond facilitating sponsorships, the platform aims to help creators build their own brands and products, mirroring Donaldson’s success with Feastables, which reportedly outearned his YouTube channels in profitability last year. Imagine a world where up-and-coming influencers can launch their own snack lines or merch drops with the same ease Donaldson did, backed by Beast Industries’ infrastructure and expertise. The deck also highlights "data-driven opportunities," suggesting the platform will use analytics—possibly an extension of ViewStats—to pinpoint growth strategies for creators’ channels.
But that’s not all. The pitch teases another venture: Beast Financial, a fintech arm exploring loans, credit cards, and banking services tailored to creators, complete with financial literacy content. Beast Industries has already engaged with leading fintech firms to white-label these products, hinting at a future where Donaldson’s brand extends into the wallets of his creator peers.
Why Now?
Donaldson’s timing couldn’t be sharper. The creator economy is exploding, with brands pouring billions into influencer marketing—$16.4 billion in 2022 alone, according to Influencer Marketing Hub, and likely far more by 2025. Yet, many creators struggle to navigate this landscape, from securing consistent sponsorships to turning their fame into sustainable businesses. Donaldson, who’s built a fortune by reinvesting video earnings into bigger stunts and side hustles, sees an opportunity to bridge that gap. His pitch deck argues that Beast Industries can systematize his chaotic, high-energy approach into a scalable model for others.
The numbers back him up. Feastables, launched in 2022, hit $250 million in sales last year with a $20 million profit, dwarfing the media side’s $80 million loss despite its own nine-figure revenue. It’s proof that Donaldson’s magic isn’t just in his videos—it’s in his ability to turn attention into tangible products. The creator marketplace aims to bottle that lightning and sell it to the masses.
The MrBeast Edge
What gives this plan credibility is Donaldson himself. His pitch deck isn’t shy about flaunting his reach: 250 million global fans, 2 billion monthly views across platforms, and a young, loyal audience that traditional TV can’t touch. He’s already a case study in creator success, from planting 20 million trees to cleaning oceans to launching Lunchly meal kits. The deck leans hard into this, positioning Beast Industries as a company that doesn’t just talk innovation—it lives it.
Still, it’s not all smooth sailing. Beast Industries has faced hiccups—moldy Lunchly kits and a scrapped NBA sponsorship come to mind—and critics wonder if the company can thrive beyond Donaldson’s personal brand. The pitch addresses this by spotlighting new leadership, like Jeffrey Housenbold, a venture capital veteran brought on to steer the ship, and a push for a $5 billion valuation through fresh funding.
A Game-Changer or a Gamble?
If Donaldson pulls this off, the creator marketplace could redefine how influencers build careers, turning one-off viral stars into lasting entrepreneurs. For investors, it’s a chance to back a proven winner with a track record of defying odds. But it’s also a gamble—can Beast Industries scale Donaldson’s larger-than-life success without losing the spark that made him MrBeast?
As of March 2025, the creator economy is watching closely. Donaldson’s pitch deck isn’t just a plan—it’s a promise to multiply his magic. Whether it delivers the next MrBeast or becomes another ambitious detour, one thing’s clear: Jimmy Donaldson isn’t done pushing the impossible.