President Donald Trump’s trade wars threaten to claim a casualty on the home front: the American auto industry.
If the president goes ahead with 25% taxes on imports from Canada and Mexico on Tuesday, he will disrupt more than $300 billion in annual U.S. automotive trade with its two neighbors, wreck supply chains that have been operating for decades, and likely push up the already-forbidding price of new cars.
The tariffs pose an “existential’’ threat to North American auto production, said David Gantz, a fellow at Rice University’s Baker Institute for Public Policy. They will push up “the cost of everything that’s imported from Mexico or Canada that goes into a car assembled in the U.S.’’
Kelley Blue Book says Trump’s tariffs could raise the U.S. price of the average new car – already approaching $49,000 – by $3,000 or more. The price of some full-size pickup trucks could shoot up by $10,000.
The economic pain would intensify if Canada and Mexico counterpunched with tariffs on American exports.
“The economic impact of a sustained 25% tariff on Canada and Mexico would be severe, with full tit-for-tat retaliation likely to push Canada and Mexico into a recession and the U.S. to a point of stagnant growth,’’ Andrew Foran of TD Economics wrote. Foran estimates that 25% tariffs would push down auto sales by 13.6% a year in Canada and 10.6% in the United States.
Trump’s tariffs would upend North American auto supply chains
Since 1965 — when the U.S. and Canada eliminated tariffs on each other’s autos and auto parts — North America has turned into an integrated auto manufacturing powerhouse. Mexico was brought into the fold by a 1994 regional trade pact and another one negotiated by Trump himself in 2020.
“The fact that you can tap relatively cheap steel and aluminum from Canada, that you can use the relatively low-cost labor in Mexico to assemble cars, and that you can leverage the high tech expertise and technology of the United States together, makes North America an incredibly competitive place to build automobiles,” said Brett House, a professor at Columbia University’s business school.
Much of the production has moved to Mexico. Ford, for example, manufactures the small Bronco Sport SUV and Maverick pickup in Sonora in northwestern Mexico. Stellantis makes the Jeep Compass and Wagoneer S at a plant in Toluca, west of Mexico City, which has been in operation since 1968. General Motors turns out GMC and Chevrolet pickups at a plant in Silao in central Mexico.
Just over half the 8 million cars and light trucks the United States imported last year came from Mexico (No. 1 at almost 3 million) and Canada (No. 4 at 1.1 million). Canada and Mexico are also the top two foreign markets for U.S.-built cars and light trucks, accounting for 53% of America’s auto exports.
By taxing Canadian and Mexican imports, most of which have been entering the U.S. duty-free, Trump would be lobbing an explosive into that elaborate manufacturing network.
A White House official, who spoke on condition of anonymity to discuss details of the tariff plan, said the taxes would apply each time goods cross the border from Mexico or Canada. That means the costs would pile up as auto components traveled from factories in the United States to Mexico or Canada and back again. So would the red tape: “It’s an administrative and bureaucratic nightmare to keep track of things,’’ Gantz said.
What’s more, the 25% tariffs on Canada and Mexico would come atop higher taxes Trump intends to impose on foreign steel and aluminum starting March 12. Trump is removing exemptions on the metals tariffs he imposed in his first term — 25% on steel and 10% on aluminum — and raising the levy on aluminum to 25%. That means U.S. importers, including auto companies, would pay 50% duties on steel and aluminum from Canada and Mexico, big sources of the metals.
“You’re talking about the material costs going up every time (a part) goes into one market and comes back,’’ said K. Venkatesh Prasad, senior vice president of research at the Center for Automotive Research.
The higher costs would take a toll. A decade ago, Prasad said, the lowest-earning 20% of American consumers couldn’t afford a new car. Already, he said, “the bottom 40% of the population is not able to afford a new vehicle.”
Ford CEO Jim Farley has complained that “so far what we’re seeing is a lot of cost and a lot of chaos.’’
General Motors CEO Mary Barra said last month at the Wolfe Research auto industry conference that GM has been “doing scenario planning and look at what at the different things we can change, we can move, we can respond.’’ She expressed confidence that company can find ways to “mitigate’’ the effect of the tariffs. Stellantis chairman John Elkann recently said he thinks the administration’s policies will boost American jobs and manufacturing.
Trump’s trade war comes at an awkward time for automakers. They’re trying to shift from gasoline-powered to electric vehicles, using revenue generated from selling conventional cars to finance EV investments, Prasad said, so the tariffs could hurt sales and limit the money available for the EV transition.
Trump insists that the hefty hit to imports from Canada and Mexico isn’t about trade; they’re about slowing the flow of undocumented immigrants and fentanyl across U.S. borders.
“We cannot allow this scourge to continue to harm the USA, and therefore, until it stops, or is seriously limited, the proposed TARIFFS scheduled to go into effect on MARCH 4 will, indeed, go into effect, as scheduled,” Trump wrote Thursday in a post on his social media platform Truth Social.
Canada wouldn’t seem to be an especially important source of fentanyl: U.S. customs agents seized just 43 pounds of fentanyl at the Canadian border last year, versus the 21,100 pounds at Mexico’s.
Many analysts suspect that Trump has another goal: The 2020 U.S.-Mexico-Canada Agreement he negotiated in his first term comes up for renewal next year.
Although the president characterized the USMCA as a victory and a big improvement over the 1994 pact it replaced, it failed to reduce America’s trade deficits with Canada and Mexico. In fact, they’ve gotten bigger. (In Canada’s case, that’s largely because of surging energy exports that the American Midwest and Northeast rely on.)
So he is likely to seek revisions meant to ensure that more production — specifically auto production — is done in the United States, not just in North America. The tariffs could give him leverage to pressure Canada and Mexico into accepting the USMCA changes he wants.
In the meantime, writes TD Economics’ Foran, “the North American auto industry should still prepare itself for a prolonged period of elevated trade uncertainty and potential trade disruptions.’’
Demonstrators gathered outside Tesla stores across the U.S. Saturday to protest the automaker’s billionaire CEO, Elon Musk, and his push to slash government spending on behalf of President Donald Trump.
The demonstrations are part of a growing backlash in North America and Europe to Musk’s disruptive role in Washington.
Critics of Trump and Musk hope to discourage and stigmatize purchases of Tesla, the electric car company that is the world’s most valuable automaker. Liberal groups for weeks have organized anti-Tesla protests in hopes of galvanizing opposition to Musk’s Department of Government Efficiency and energizing Democrats still demoralized by Trump’s November victory.
“We can get back at Elon,” said Nathan Phillips, a 58-year-old ecologist from Newton, Massachusetts, who was protesting in Boston on Saturday. “We can impose direct economic damage on Tesla by showing up at showrooms everywhere and boycotting Tesla and telling everyone else to get out, sell your stocks, sell your Teslas.”
Musk is taking direction from Trump to slash federal spending and sharply reduce the workforce, arguing that Trump’s victory gave the president and him a mandate to restructure the U.S. government. DOGE officials have swiftly gained access to sensitive databases, directed thousands of federal job cuts, canceled contracts and shut down sections of the government, including the U.S. Agency for International Development.
Musk’s critics say his actions defy Congress’s power to control the U.S. budget and present a host of ways for him to enrich himself. Musk leads several other companies, notably SpaceX, which conducts launches for NASA and the intelligence community, and the social media platform X.
“Protests will not deter President Trump and Elon Musk from delivering on the promise to establish DOGE and make our federal government more efficient and more accountable to the hardworking American taxpayers across the country,” said White House spokesperson Harrison Fields.
Tesla did not respond to an emailed request for comment.
More than 50 demonstrations were listed Saturday on the website Tesla Takedown, with more planned later in March from coast to coast in the United States along with England, Spain, and Portugal. News reports showed demonstrations in recent days in U.S. cities including Tucson, Arizona; St. Louis; New York City; Dayton, Ohio; Charlotte; and Palo Alto, California.
Some Tesla owners have also reported their vehicles vandalized with spray painted swastikas amid what Jewish groups and observers fear is a rise in antisemitism.
Federal prosecutors charged a woman in connection with a string of vandalism against a Colorado Tesla dealership, which included Molotov cocktails being thrown at vehicles and the words “Nazi cars” spray painted on the building.
Saturday’s demonstration in Boston had a festive atmosphere, with a brass band playing music as protesters carried signs and chanted. Several of the signs mocked Musk and DOGE, with one reading: “Stop Elon and his despicable Muskrats.”
“This government led by Trump and Musk, it’s gone completely off the rails and we are here to stop that,” said Carina Campovasso, a retired federal worker. “And I hope they listen.”
About 300 demonstrators protested at a Tesla dealership in New York City on Saturday. Police said nine people were taken into custody but did not elaborate on the charges they faced.
Tesla’s share price has fallen by nearly a third since Trump took office, though it’s still higher than it was a year ago. Musk’s current net worth is an estimated $359 billion, according to Forbes, which calculated his 2024 net worth as $195 billion.