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A new wave of anti-Elon Musk bumper stickers is gaining traction, with some Tesla owners using them to express frustration with the billionaire’s controversial public persona. The stickers, spotted across U.S. cities, feature slogans like “I Bought This Before Elon Went Wild” and “Tesla, Not Musk,” reflecting a desire to separate the brand from its CEO.
Musk’s polarizing actions—such as his political commentary, X platform management, and labor disputes—have fueled the backlash. While Tesla’s electric vehicles remain popular, a subset of owners feels alienated by Musk’s behavior, prompting this creative form of protest. Online marketplaces and social media groups are seeing a surge in demand for custom designs, with some sellers reporting hundreds of orders.
The phenomenon has sparked debate. Supporters view the stickers as a way to reclaim their love for Tesla’s mission while critiquing Musk. Critics argue they’re hypocritical, given Musk’s role in building the company. Tesla has not officially commented, but the stickers highlight a growing tension between the brand’s loyal fanbase and its outspoken leader.
As of April 25, 2025, the trend shows no signs of slowing, raising questions about how Musk’s personal brand will continue to shape Tesla’s image.