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The real humans behind the ‘Stop hiring humans’ billboards everyone loves to hate Hatched from a Russian Hill mansion, Artisan’s marketing inspired thousands of death threats — and raked in millions of dollars.




In the bustling city of San Francisco, a mysterious ad campaign has been turning heads and raising eyebrows. The provocative advertisements, featuring slogans like "Humans are the disease" and "Earth's tumor: Homo sapiens," have sparked heated debates among residents. Now, the identity of the person behind this polarizing campaign has been uncovered.
Meet Alex Thornton, a 38-year-old environmental activist and self-proclaimed "eco-warrior." Thornton, who has been a San Francisco resident for over a decade, is the mastermind behind the anti-human ad campaign that has plastered billboards, bus stops, and social media feeds across the city.
In an exclusive interview with The San Francisco Standard, Thornton opened up about their motivations and the message they hope to convey. "We've reached a critical point in our planet's history," Thornton stated passionately. "Human overpopulation and reckless consumption are driving countless species to extinction and pushing our ecosystems to the brink of collapse. It's time for a wake-up call."
Thornton's campaign, funded through a combination of personal savings and crowdfunding from like-minded individuals, has not been without controversy. Many San Franciscans have expressed outrage at the ads' harsh rhetoric, accusing Thornton of misanthropy and extremism. "I get that it's shocking," Thornton admitted, "but sometimes you need to shake people out of their complacency."
Despite the backlash, Thornton remains steadfast in their beliefs. They point to scientific studies highlighting the devastating impact of human activity on biodiversity and climate change. "The data is clear," Thornton asserted. "If we don't drastically change our ways, we're headed for catastrophe."
The ad campaign has also drawn attention from local authorities. San Francisco Supervisor Rachel Nguyen commented, "While we respect free speech, we’re concerned about the potential for these ads to incite panic or unrest. We’re monitoring the situation closely."
As the debate rages on, Thornton shows no signs of backing down. They’ve hinted at plans to expand the campaign to other cities and are working on a documentary to further amplify their message. "This is just the beginning," Thornton declared. "Humanity needs to face the mirror, and I’m here to hold it up."
For now, San Francisco remains a battleground of ideas, with Thornton’s ads serving as a lightning rod for discussions about humanity’s role in the planet’s future. Whether you see them as a visionary or a provocateur, one thing is certain: Alex Thornton has ignited a conversation that’s impossible to ignore.

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