Paris Hilton’s No. 1 ‘non-negotiable’ when hiring people for her global media brand
Paris Hilton is seriously successful, having gone from a reality star to a big-time entrepreneur. She's the CEO and founder of 11:11 Media, a global entertainment company she wants to be "the next Disney," mixing her love for music, beauty, fashion, and charity work.
However, not everyone always took her business skills seriously.
"For a long time, I felt like people had a fixed idea of me that wasn't actually me," Hilton explained via email after an event. "Early on, I played up the character I invented on 'The Simple Life,' but the whole time, I was secretly busting my butt building my brand."
Now, this mega-talented CNBC Changemaker feels she's "taken back control of her story." She did this through major wins, like launching her company in 2021 and using her fame to support kids affected by the "troubled teen industry."
Hilton shared, "I've learned that the best way to prove people wrong when they underestimate you is just to let your work do the talking and always be your true self."
When picking people to work with, the businesswoman says authenticity is key, along with being passionate and creative. She added, "And being kind is a must-have for me. It shows who a person really is, and I want my brand and everyone in it to prioritize kindness."
Her charity work is also guided by being authentic. "Every cause I get behind comes from something I've actually experienced, and I would never fight for something I didn't truly believe in," she said.
Recently, Hilton has used her platform to fight for kids who have been harmed by various systems in America. Last year, she even spoke to Congress and helped pass a major law called the Stop Institutional Child Abuse Act.
Hilton advises other new entrepreneurs to make charity a real part of their business. "Making an impact shouldn't be an afterthought; it needs to be part of your main goal from day one," she emphasized, noting that the second person she hired for 11:11 Media was Rebecca Grone, their head of impact.
"I'd also tell young entrepreneurs to get creative with how they make an impact and really listen to the communities they want to help," Hilton concluded. "When you have a voice or influence, you can get your audience to join you in taking action, and that’s a powerful way to make long-term change."
Paris Hilton is seriously successful, having gone from a reality star to a big-time entrepreneur. She's the CEO and founder of 11:11 Media, a global entertainment company she wants to be "the next Disney," mixing her love for music, beauty, fashion, and charity work.
However, not everyone always took her business skills seriously.
"For a long time, I felt like people had a fixed idea of me that wasn't actually me," Hilton explained via email after an event. "Early on, I played up the character I invented on 'The Simple Life,' but the whole time, I was secretly busting my butt building my brand."
Now, this mega-talented CNBC Changemaker feels she's "taken back control of her story." She did this through major wins, like launching her company in 2021 and using her fame to support kids affected by the "troubled teen industry."
Hilton shared, "I've learned that the best way to prove people wrong when they underestimate you is just to let your work do the talking and always be your true self."
When picking people to work with, the businesswoman says authenticity is key, along with being passionate and creative. She added, "And being kind is a must-have for me. It shows who a person really is, and I want my brand and everyone in it to prioritize kindness."
Her charity work is also guided by being authentic. "Every cause I get behind comes from something I've actually experienced, and I would never fight for something I didn't truly believe in," she said.
Recently, Hilton has used her platform to fight for kids who have been harmed by various systems in America. Last year, she even spoke to Congress and helped pass a major law called the Stop Institutional Child Abuse Act.
Hilton advises other new entrepreneurs to make charity a real part of their business. "Making an impact shouldn't be an afterthought; it needs to be part of your main goal from day one," she emphasized, noting that the second person she hired for 11:11 Media was Rebecca Grone, their head of impact.
"I'd also tell young entrepreneurs to get creative with how they make an impact and really listen to the communities they want to help," Hilton concluded. "When you have a voice or influence, you can get your audience to join you in taking action, and that’s a powerful way to make long-term change."