The 2026 Detroit Auto Show (officially the North American International Auto Show or NAIAS) is currently underway at Huntington Place in Detroit, running from **January 14-25, 2026.
- **Media and Industry Days**: January 14-15 (ongoing as of today).
- **Charity Preview**: January 16 (with Robin Thicke headlining).
- **Public days**: January 17-25 (tickets available now).
This year's show emphasizes practical technology that drivers can actually use (e.g., advanced hybrids, real-world features), rather than distant futuristic concepts. It features over 40 brands, immersive indoor test tracks, the debut of the Michigan Overland Adventure exhibit, a Visit Detroit interactive experience, The Gallery for ultra-luxury vehicles, and the Mobility Global Forum (January 14-15) with keynotes on "Transforming Mobility: Innovation, Integration and Impact." Automakers like GM, Ford, Stellantis, Toyota, Kia, and Subaru are participating prominently.
Key highlights and latest news as of January 15, 2026:
- **North American Vehicle of the Year Awards** (announced January 14):
- **Car of the Year**: Dodge Charger
- **Truck of the Year**: Ford Maverick Lobo
- **Utility Vehicle of the Year**: Hyundai Palisade
These were revealed during the opening media days.
- **Ford highlights**: Unveiled the Bronco RTR (a new off-road collaboration with RTR Vehicles) ahead of the show, plus emphasis on hybrids, redesigned F-Series trucks, and other innovations. Ford is showcasing its lineup amid industry shifts.
- **General vibe**: More focus on hybrids, gas vehicles, experiential elements (like test tracks and overlanding), and "prove-it" practical innovations. Less emphasis on splashy concept cars this year.
- Other notes: GM has a limited-edition Chevy Silverado celebrating America's 250th anniversary. The show features industry discussions, including a conversation with Ford CEO Jim Farley on the company's pivot toward localization in manufacturing.